Targeted Video Advertising
Maximum effectiveness of your marketing messages
FUNKE Digital TV Guide employs a patented Advertising Management service that permits the delivery of targeted video advertising inventory. Our solution is based on the triple principles of personalized, measurable, and permission-based technology.
Ad Management System
Our Ad Management System is purpose-built to target advertising in DVR and VOD environments. The easy-to-use web-based management interface is designed to allow end-users to manage advertising assets, specify targeting rules for ad placement, and manage campaigns with a minimal learning curve.
The placement of contextual video ads in watchmi Personal Channels creates a win-win-situation for advertisers and viewers. Targeted video advertising has been proven to be more effective than regular advertising formats by connecting viewers with brand messages that are relevant to them. As advertising has become an integral part of video service monetization, we focus on optimizing the ad experience for both, the advertiser and the viewer.
THE BENEFITS OF TARGETED VIDEO ADVERTISING
Our targeted video advertising solution matches video advertisements with viewers that are truly interested in them, by using the same advanced, patent-protected recommendation technology used by our content recommendation solutions.
Viewers benefit from:
- an increased relevancy of ads
- a more entertaining ad experience
Advertisers benefit from:
- reduced churn
- increased ROI
- increased ad and campaign effectiveness
- increased brand-awareness and improved brand image
BRANDED CHANNELS FOR CONTENT MARKETING AND STORYTELLING
Additional advertising opportunities are offered through Branded Content in watchmi Theme Channels (“Advertainment”). Branded Channels are embedded in an editorial environment and thus perfectly suited for long-form video advertising for content marketing and emotional storytelling.
Get in touch
You can sell ad inventory yourself, or work with our friends at Axel Springer Media Impact, a leading European media sales organization. Get in touch for more details.