Targeted Video Advertising

Maximum effectiveness of your marketing messages

FUNKE Digital TV Guide employs a patented Advertising Management service that permits the delivery of targeted video advertising inventory. Our solution is based on the triple principles of personalized, measurable, and permission-based technology.

An ad for travel agency TUI, inserted into a channel with travel-related content.  watchmi's targeting solution identifies potential placements for advertisements and selects among the ones with the best potential.

source: FUNKE Digital TV Guide GmbH

An ad for travel agency TUI, inserted into a channel with travel-related content. watchmi's targeting solution identifies potential placements for advertisements and selects among the ones with the best potential.

Ad Management System

Our Ad Management System is purpose-built to target advertising in DVR and VOD environments.  The easy-to-use web-based management interface is designed to allow end-users to manage advertising assets, specify targeting rules for ad placement, and manage campaigns with a minimal learning curve. 

The placement of contextual video ads in watchmi Personal Channels creates a win-win-situation for advertisers and viewers. Targeted video advertising has been proven to be more effective than regular advertising formats by connecting viewers with brand messages that are relevant to them. As advertising has become an integral part of video service monetization, we focus on optimizing the ad experience for both, the advertiser and the viewer.

THE BENEFITS OF TARGETED VIDEO ADVERTISING

Our targeted video advertising solution matches video advertisements with viewers that are truly interested in them, by using the same advanced, patent-protected recommendation technology used by our content recommendation solutions.

Viewers benefit from:

  • an increased relevancy of ads
  • a more entertaining ad experience

Advertisers benefit from:

  • reduced churn
  • increased ROI
  • increased ad and campaign effectiveness
  • increased brand-awareness and improved brand image

BRANDED CHANNELS FOR CONTENT MARKETING AND STORYTELLING

Additional advertising opportunities are offered through Branded Content in watchmi Theme Channels (“Advertainment”). Branded Channels are embedded in an editorial environment and thus perfectly suited for long-form video advertising for content marketing and emotional storytelling.

Get in touch

You can sell ad inventory yourself, or work with our friends at Axel Springer Media Impact, a leading European media sales organization.  Get in touch for more details.

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