Branded Channels & Targeted Video Advertising
Place your message in a live TV environment & target relevant users
ADVERTISING - PART OF THE TV EXPERIENCE
Our aim is to provide viewers with a personalized television experience that leaves them satisfied and happy. We are convinced that the provision of relevant content for the respective viewer should make use of the advantages of targeted advertising to create a holistic adventure of video entertainment that engages and diverts.
Accordingly, our solution for targeted video advertising matches viewers with brand messages they can relate to and that are pertinent to them. We develop and support state-of-the-art "advertainment" models that bridge the gap between entertainment and marketing, enable storytelling and provide great opportunities for content marketing.
watchmi supports long-form video advertisements, treating video ads just like any other program and presenting them on a par with regular video content within the channel environment. It does this on a wide range of devices, from Connected TVs and personal computers to smartphones and tablets. The following formats are currently supported:
The watchmi platform enables our advertising partners to publish their video-based marketing messages in a live TV environment on equal footing with traditional, linear TV channels and user-based recordings in Personal Channels.
A Branded Channel includes a sequence of video streams and operates like a regular TV channel or video podcast. It can be composed of a diverse range of content items from the classic TV spot to infomercials and comprehensive branded entertainment formats for state-of-the-art advertainment, e.g. storytelling and content marketing. Accordingly, Branded Channels offer an excellent opportunity to stage your brand: innovative sales approach and first-rate positioning of your brand.
Our advertising partners gain access to the award-winning "watchmi Channel Manager", a straight-forward powerful tool to create and manage Branded Channels.
Context-based Placement of Video Ads
Our solution for targeted video advertising, the patented recommendation technology "watchmi recommender," places targeted video ads next to contextually relevant recordings and viewing recommendations in a user's Personal Channel (user recordings in dedicated channels).
This allows for precisely-targeted ad campaigns that can reduce churn, increase ROI and improve brand awareness. Brands benefit from increased numbers of ad impressions through greater content consumption provided by watchmi as an accelerator in content discovery and recommendation technology.
We cooperate with Axel Springer Media Impact, a leading European media sales organisation.
Get in Touch
FUNKE Digital TV Guide
Tel: +49 30 2000919-61
Axel Springer Media Impact
Tel: +49 40 34722731